The Pulitzer: Evaluation

Matthias and I just got done with a pretty interesting meeting... We met with members of the George Warren Brown School of Social Work at Wash U to discuss ways we can learn more about how the Pulitzer is perceived by the public and the best way that we can communicate who we actually are. We're still in the really early stages of figuring all this out, but they are full of great ideas for focus groups, evaluation committees, community outreach, etc.  This is a totally new idea for us but one that we think could be really beneficial.  So I'm curious, does anyone have experience with this process?  Any stories? Resources?  Advice?  We'll keep you up-to-date on the project as it progresses (and on the results!), in case any one out there needs resources/ideas for something like this too.  (Rachel)